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BeTheTalk with Nathan Eckel

Nov 4, 2018

A Denver Broncos football game changed the life of Lida Citroën. A civilian with no personal military connection, she found her passion in serving veterans when the team highlighted the challenges facing our veterans returning to civilian life. Citroën, an international reputation management and personal branding expert, has taught thousands of veterans and active duty service members how to build a personal brand that returns confidence, control, and focus to their post-military careers. She is the author of the best selling book, “Your Next Mission: A personal branding guide for the military-to-civilian transition” and a regular contributor to,, and numerous international media platforms.



LISTEN to Lida's TEDx talk HERE


BeTheTalk is a 7 day a week podcast where Nathan Eckel chats with talkers from TEDx & branded events. Tips tools and techniques that can help you give the talk to change the world at !